RCA

I started looking at what i want to do on the train, which is think. This got me onto a more negative view of advertisement as a form of subliminal messaging, as well as its obvious bombardment of the senses. I created these as examples of how guerilla advertisement could stop this and make people take notice.







I then started looking at a way of making people take notice of other aspects, like why they cram themselves into trains each day voluntarily. For this i used imagery of POW trains, jewish prisoners in trains on their way to Auschwitz and pictures of times of depressions:










even though such work doesn't really inform how I'm going to change the underground into a new space. the two obvious solutions are contradictory.

Either i go one way and recreate it as a place to think (no adverts, inspiring writing, shocking but thought provoking graphics, possibly mind games ect).

Or i go the other way and make it a social place to communicate with each other (interactive video advert, signs saying "smile please" and "make eye contact" ect).

now i'm unsure which one to go for and as such it will inform the kind of innovative new place i shall create. i would be interested in hearing others opinions as to which one you think is better?

i was thinking if a place to think it could become a modern version of peoples corner, where people can get their ideas put up instead of adverts.

rca intial

This is an example of resolving a space. The tube is a very unfriendly place and there are different ways of resolving by using the new technology available. For the first time we now are starting to get videos on the tube. Here is an idea for adding in cartoon characters, overlaying them over a video stream of the platform.



Here is an idea for placing the public somewhere else more desirable by painting a section of the wall green and using it as a green screen.